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RESEARCH FOCUS  -  CUSTOMER CARE IN TELECOMS

Outsourcing 

In the modern, deregulated, telecom market place, it becoming common practice to outsource the customer care & billing (CCB) operations of Telecoms companies. The options to outsource CCB, the whole process or individual parts, to one or more external companies cover a number of areas, including:

Area  Description
Bill printing and mailing  External provision of these services is the most frequently outsourced part of the telecom billing process
Billing process  Data files are sent to a bill processing and printing agency, for rating, processing and mailing
Clearing houses  Providing data exchange and settlement for a world wide telecom market
Customer services Using external Call Centres to manage customer services


The factors that influence decisions to outsource, and those that persuade Telco's to retain in-house CCB operations, need to be understood. Outsourcing may provide a more cost-effective or a more technologically future-proof solution. But many telcos fear the risk of losing control of one of their most valuable assets, the customer data. For operators considering outsourcing, success will depend on long-term partnerships based on carefully defined requirements and include:
Service level guarantees 
Flexibility for change
Clear ownership of technology and data

When assessing which options are the most CRM packages for the organisation, other aspects should also be taken into consideration. These will include factors such as:

Life time costs
Integration with other systems, current and proposed
Support provided and response times
System flexibility and evolution capability

 

Related areas within this Research Focus topic,  include:

Metrics   Service   Billing    Systems

Additional information is also available on this Research Focus topic, these areas include:

Loyalty        CRM     Call Centres    Call Handling    

Return to the  Introduction   page of this Research Focus topic.