CASE STUDY  -  INTEGRATING e-BUSINESS

Organisation
Management Consultants

Requirement
Management consultancy had reviewed its branding and its marketing approach. There was a need  to ensure that that publicity materials had a single brand image, with a uniform style. There was also a need to ensure that all communication systems and methods reflected this style. 

Approach

	Develop an integrated publicity and marketing strategy
	Evaluate and select common branding style
	Develop and implement web site, based around style
	Adapt selected style to existing publicity and communication systems
	Monitor response to new branding
	Introduce update system, to improve style and image

Outcomes
Introduction of  uniform publicity and communications materials, for use with all marketing processes and systems

Migration to a single image approach to marketing and publicity.

Migrators have also provided consultancy on similar topics, some of these include:

Introducing Programme Management      Improving Banking Products   

Welfare Modernisation Projects             Introducing Mobile Internet Services

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